SALUTATIONS.
If you’re reading this, I applied for a role with your organization - and you are here to figure out if I'm worth that 30 min of job interview first date. I really appreciate you just being here AND KNOW I did my homework on you too before clicking submit on that job req. This isn’t an “easy apply". I'm here for a reason, hopefully so are you.
I’m here to drive outcomes and just do the work. Over the past 20 years, I’ve helped turn marketing into momentum - connecting strategy to execution in ways that move pipelines, shorten sales cycles, and give sales teams a real advantage before they ever enter the room. Think of it as setting the stage so every conversation starts warmer, smarter, and closer to a “where do I sign?”
I don’t believe brands need to be the loudest voice in the room; just the most consistent and credible when it matters most. I focus on creating work that earns attention, builds trust over time, and translates that trust into measurable results.
What makes me different?
I firmly beleive the discovery process is the key to success.
THE PART MOST MARKETERS ABBREVIATE OR STANDARDIZE (BUT SHOULDN’T)
Before strategy, before creative, before anything—there’s understanding the problem correctly. The audience. The constraints. The reality.
There’s no shortage of opinions out there about what brands should be doing. Plenty of them are loud. Fewer of them are right.
Good work starts with doing the homework.
Great marketing starts with conversation, transparency and mutual respect, and ends with "DMX's 'X Gonna Give it to you'" when you hit that 40+% open rate.
What I actually do.
I connect the dots between strategy, storytelling, and execution—and make sure it all leads somewhere, anywhere that's measurable and get's us to the game ontime.
Not just campaigns that look good.
Campaigns that perform, convert, and hold up under scrutiny.
But if you are a hiring manager, take a look around, I think I'll check your boxes.
I got started into in this career as a designer/copywriter 20 years back... and I got to stay because I see the big picture and think both creatively and strategically.
How I work.
Clear strategy → so everyone knows what matters (and what doesn’t)
Strong creative → so the work earns lasting attention, not just impressions
Tight execution → so good ideas actually make it to market, intact
Measured outcomes → so success isn’t subjective—it shows up in the numbers and the smiles of the stakeholders.
I try to keep things simple: connect the dots between insight, execution, and results—and do it in a way that makes life easier for the people around me, from sales to leadership.
And yes—I’ve been known to “spell creatively” and occasionally misplace my keys. But the work? That stays disciplined, focused, and accountable. I care about marketing that performs—less vanity, more signal—so when customers notice, it’s for the right reasons.
I GOT You.
(WHAT I CAN DO)
Marketing
Copywriting
Design
Art Direction
Advertising
Brand Strategy
People Manager
Budget Management
Web Development
AV & Commercials
Research & Analytics
Campaigns
Content & SEO
Tradeshow Mgmt
UI/UX
Visual Merchandising
Led marketing strategy driving 150% growth in leads and 120% conversion lift
Generated $3M in annual sales impact through integrated campaigns
Increased brand engagement 200%through full-scale brand transformation
Delivered $1.7M YoY revenue growth in manufacturing sector
Closed $1M+ in project sales in a highly competitive market
Managed a $5M+ Marketing Budget
(METRIC BASED FOR THE HUMAN RESOURCES, SENIOR MKT & RECRUITING PROFESSIONALS IN YOUR LIFE)
GRATUiTOUS
SELF PROMOTION!
(I HAD THE ABSOLUTE BEST TIME WRITING THE COPY FOR THIS WEBSITE BTW)
Art Director
Copywriter
Creative Director
Brand Manager
Marketing Director
Project Manager
Visual Merchandising Manager
Student & Mentor
What's in a title anyways?
(JOB ROLES I'VE HAD)
( UNDERSTAND THE CUSTOMER, BUILD THE RIGHT SYSTEM, EXECUTE CONSISTENTLY, REPEAT YOURSELF UNTIL IT CLICKS IN THE RECRUITING MANAGERS HEAD THAT YOU ARE WORTH TALKING TO).
STRATEGY THAT
TRAVELS WELL.
(INDUSTRIES I'VE WORKED)
SaaS
Inventory Management
Healthcare
Higher Education
Engineering
Industrial Manf.
Automotive
Decorative Hardware
Print Publishing
Fashion Merchandising
Resort & Real Estate
Restaurant & Hospitality
(That last one was a requisite for this job right?
Adobe CC (my everyday toolbox)
Hubspot, SalesForce, Marketo
Active Campaign, etc.
WordPress / Wix
Meta Dashboard
Canva, etc.
MS365 / Excel Wizard
Figma & XD
Analytics & Data Studio
Firefly, GBT, AI Tools to Get Me Closer to That 98% Job Satisfaction .
(THE SAN-SERIF VERSION OF CYRANO de BERGERAC)
MAGIC TRICKS I KNOW.
(SHORTLIST OF THE TOOLS IN THE BAG, BUT I GOT A WHOLE WORKSHED FULL OF THEM OUT BACK)
(FULL DISCLOSURE, I HAD TO USE AI TO GET THOSE DIACRITICAL MARKS IN THE WORD résumé: WORK SMART, NOT HARD RIGHT?)
